Adidas

Adidas – A Legacy of Innovation, Performance and Style

From a Family Business to a Global Brand

The story of Adidas began in 1924 in Herzogenaurach, Germany, when brothers Adolf and Rudolf Dassler started producing athletic footwear. In 1936, American sprinter Jesse Owens won four gold medals at the Berlin Olympics wearing Dassler shoes. In 1949, after parting ways with his brother, Adolf founded Adidas, combining his nickname “Adi” with his surname “Dassler.” That same year, he registered the now-iconic three stripes, a symbol that remains central to the brand’s identity.

The Three Stripes – More Than Just a Design

The three stripes started as a functional feature to provide shoe stability, but soon became an emblem of performance, quality and identity. In 1972, Adidas introduced the Trefoil logo, representing heritage and diversity. Today, it is the hallmark of the Adidas Originals line, which blends retro aesthetics with contemporary street style.

Technology That Supports Performance

Adidas is known for pushing the boundaries of innovation. Its proprietary technologies are designed to improve comfort, support and performance across different sports and activities:

– Boost – responsive cushioning that returns energy with every step
– Primeknit – a seamless, sock-like upper that adapts to the shape of the foot
– Climacool – breathable construction for improved airflow and cooling
– AEROREADY – moisture-wicking fabric to keep you dry and focused

These technologies are found in a wide range of products, from running shoes to gym wear and everyday essentials.

Complete Selection for Every Need

Adidas offers gear for men, women and children designed to support both performance and style

– For men: running shoes, tracksuits, t-shirts, jackets
– For women: leggings, sports bras, sneakers, sweatshirts
– For kids: durable and comfortable apparel and footwear for school, sport and leisure

Whether you’re an athlete or simply love a sporty look, Adidas provides functional solutions without compromising on design.

Adidas in Professional Sports

Adidas is deeply connected to the world of professional sports. It supplies gear to football clubs, national teams and top athletes across disciplines. In tennis, legends such as Stan Smith, Steffi Graf and Ivan Lendl wore Adidas throughout their careers. Today, stars like Dominic Thiem and Alexander Zverev continue this tradition.

Adidas Originals – Timeless Style with Modern Attitude

The Adidas Originals line revives classic models like the Stan Smith, Superstar and Gazelle. These sneakers combine vintage design with modern materials and are popular with urban trendsetters and streetwear fans worldwide. Originals are for those who want to express individuality with iconic looks.

Commitment to Sustainability

Adidas takes its environmental responsibility seriously. Through initiatives such as End Plastic Waste, the brand promotes the use of recycled materials and aims to phase out virgin plastic. The goal is to create high-quality products while protecting the planet.