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Asics

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Your choice:
1 From 17
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NEW
Men's shorts Asics Match 7in Short
Men's shorts Asics Match 7in Short

Men's shorts
Asics Match 7in Short

57.90€
65.00€
Save 11%
Available sizes:
NEW
Women's badminton/squash shoes Asics Gel-Court Hunter 3 - white/grey blue
Women's badminton/squash shoes Asics Gel-Court Hunter 3 - white/grey blue

Women's badminton/squash shoes
Asics Gel-Court Hunter 3 - white/grey blue

91.90€
99.00€
Save 7%
NEW
Men's Jumper Asics Oth Hoodie - Green
Men's Jumper Asics Oth Hoodie - Green

Men's Jumper
Asics Oth Hoodie - Green

62.90€
71.00€
Save 11%
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Available sizes:
Available sizes:
Available sizes:
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NEW
Women's badminton/squash shoes Asics Sky Elite FF 3 Paris - safety yellow/black
Women's badminton/squash shoes Asics Sky Elite FF 3 Paris - safety yellow/black

Women's badminton/squash shoes
Asics Sky Elite FF 3 Paris - safety yellow/black

157.40€
176.00€
Save 11%
Available sizes:
Available sizes:
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NEW
Women’s shoes Asics Gel-Game 9 - White
Women’s shoes Asics Gel-Game 9 - White

Women’s shoes
Asics Gel-Game 9 - White

86.90€
99.00€
Save 12%
NEW
Men's badminton/squash shoes Asics Sky Elite FF 3 Paris - safety yellow/black
Men's badminton/squash shoes Asics Sky Elite FF 3 Paris - safety yellow/black

Men's badminton/squash shoes
Asics Sky Elite FF 3 Paris - safety yellow/black

157.40€
176.00€
Save 11%
NEW
Men's badminton/squash shoes Asics Gel-Tactic 12 - vintage indigo/white
Men's badminton/squash shoes Asics Gel-Tactic 12 - vintage indigo/white

Men's badminton/squash shoes
Asics Gel-Tactic 12 - vintage indigo/white

111.40€
122.00€
Save 9%
NEW
Women's paddle shoes Asics Gel-Resolution 9 Padel - Purple
Women's paddle shoes Asics Gel-Resolution 9 Padel - Purple

Women's paddle shoes
Asics Gel-Resolution 9 Padel - Purple

149.90€
165.00€
Save 9%
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NEW
Men's badminton/squash shoes Asics Gel-Task 4 - White
Men's badminton/squash shoes Asics Gel-Task 4 - White

Men's badminton/squash shoes
Asics Gel-Task 4 - White

86.90€
99.00€
Save 12%
NEW
Men's badminton/squash shoes Asics Gel-Rocket 11 - White
Men's badminton/squash shoes Asics Gel-Rocket 11 - White

Men's badminton/squash shoes
Asics Gel-Rocket 11 - White

72.40€
82.00€
Save 12%
NEW
Available sizes:
NEW
Junior badminton/squash shoes Asics Upcourt 6 GS - Pink
Junior badminton/squash shoes Asics Upcourt 6 GS - Pink

Junior badminton/squash shoes
Asics Upcourt 6 GS - Pink

52.90€
61.00€
Save 13%
NEW
Junior badminton/squash shoes Asics Upcourt 6 GS - Blue
Junior badminton/squash shoes Asics Upcourt 6 GS - Blue

Junior badminton/squash shoes
Asics Upcourt 6 GS - Blue

52.90€
61.00€
Save 13%
NEW
Women's badminton/squash shoes Asics Blade FF - Purple
Women's badminton/squash shoes Asics Blade FF - Purple

Women's badminton/squash shoes
Asics Blade FF - Purple

120.90€
133.00€
Save 9%
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1 From 17

History of Asics

The origins of Asics can be dated back to 1949. War veteran Kichachiro Onitsuka founded the company ONITSUKA Shokai in the city of Kobe. Initially, the company had two employees and a capital of 300,000 yen. The first shoes the company created were basketball shoes. Their soles resembled the work of an octopus' tentacles, which stuck slightly to the surface, improving grip and stability. This shoe model also appealed to runners and a year later the winner of the Boston Marathon crossed the finish line wearing these shoes.

In 1977, the company merged with GTO Co. and JELENK Co. It was then that the ASICS brand was officially born. Today, the Asics and Onitsuka Tiger brands are found under the ASICS banner.

The name ASICS is the initial letters of the Italian saying 'Anima Sana In Corpore Sano' - 'in a healthy body, a healthy mind'. The phrase itself is a company philosophy that expresses a strong desire for people around the world to live healthy and happy lives through sport, and Asics wants to help this goal by contributing to global sports culture as a general sports equipment manufacturer.

Further development and technologies

A major breakthrough was the development of GEL™ technology, which became revolutionary in the 1990s. This technology provides support and sufficient cushioning to runners' feet. It can still be found today in the GEL-LYTE™ III, GEL-KAYANO™, GT-2000™ and GEL-NIMBUS™ running shoe models. In addition to running shoes, the company also makes footwear and apparel for volleyball, american football, rugby and tennis.

Asics tennis shoes are highly technologically advanced and are used by the biggest tennis stars. The most popular Asics tennis shoe models are: Court FF Novak, Gel-Resolution 8 and Solution Speed FF2.

The ASICS brand will continue the idea of its founder. The company was originally founded to uplift Japanese youth and now promotes healthy lifestyles around the world. These ideas have helped shape today's ASICS brand.

Brand ambassadors

The most recognisable tennis players who play in Asics apparel or footwear are:

• Novak Djokovic
• Iga Świątek
• Gael Monfils
• Borna Ćorić
• David Goffin
• Matteo Berettini
• Alex de Minaur
• Samantha Stosur

You are placing an order on behalf of a company registered in the EU, so the prices for your order are displayed in our store without VAT. After placing your order, you will receive a 0% VAT invoice along with your goods.