The History of the Ellesse Brand
Ellesse is an Italian sportswear brand, founded in 1959 by Leonardo Servadio. Initially, it specialized in skiwear, but quickly expanded its offerings to other sports such as tennis and swimming. The company's name comes from the first letters of the founder's first and last name, Leonardo Servadio.
The Development of the Ellesse Brand
Ellesse became popular in the 70s and 80s, mainly due to its original and stylish designs and advertisements featuring famous athletes and celebrities. The brand was particularly popular in the UK, where it was popular among the youth and fashion subculture.
Today, Ellesse is still actively sold worldwide and is popular among sports and fashion enthusiasts. The brand continues to produce sports clothing and accessories, as well as a casual clothing line that reflects its sports heritage and stylish look. It is the look and bravery that characterizes some Ellesse products. A great example is the T-shirt, shorts, or hat line with prints from the famous cartoon Looney Tunes.
Famous Athletes in Ellesse Clothing
The Ellesse brand has collaborated with many famous athletes over the years. In the 80s and 90s, many famous tennis players, such as Boris Becker, Martina Navratilova, and Gabriela Sabatini, were the faces of the brand and appeared in its advertisements. In the 90s, the brand also sponsored the Juventus football club.
In recent years, the brand has continued to work with many famous athletes, including football players, tennis players, and athletes from other sports such as snowboarding and skateboarding.
