History of Emporio Armani
EA7 Emporio Armani is one of the most recognisable brands of Giorgio Armani - the world-renowned Italian fashion designer. Armani's business began in 1974, when the Italian founded the company with Sergio Galeotti. In the 1980s, the EA7 brand was born, which from the beginning was a line created mainly for teenagers and young adults, who are not yet among the most affluent customers by far. The aim of the brand is to enter the world of fashion while maintaining 100% comfort, which is extremely important for young people. This is why the brand focuses on men's and women's ready-to-wear, fitting into a variety of outfits. What is noteworthy - despite the fact that many years have passed since the company's founding, Armani himself is still in charge. Furthermore, the designer has remained fully independent and has never chosen to join giant conglomerates. It is noteworthy that Emporio's collections are the only products of the company that appear at Milan fashion week every year.
EA7 is more than just clothing
The Emporio Armani line can be purchased in 13 American boutiques and 140 shops worldwide, making it Giorgio Armani's largest and most expensive distribution. EA7 is not only clothing for men and women, but also underwear, handbags, cosmetics (mainly perfumes), gadgets and accessories such as sunglasses or watches and children's clothing. Under the EA7 label, products are created in which the latest trends are clearly noticeable and are characterised by the highest quality materials and meeting customer expectations.
Emporio Armani in the world of films / brand ambassadors
The Emporio Armani brand received a lot of publicity with the film 'American Gigolo', in which the main character appeared in Armani clothing. In the following years, EA7 clothing could be seen on the glass screen in productions such as 'Pulp Fiction', 'Mars attacks' and 'Batman'. Celebrities such as:
• Michelle Pfeiffer,
• Jodie Foster,
• John Travolta,
• Lady Gaga,
• Cristiano Ronaldo,
• Calvin Harris.
In addition, the company owns the successful basketball club Olimpia Milano and also dresses the football club SSC Napoli. When it comes to tennis, Veronika Kudermetova and Fabio Fognini are associated with the EA7 brand.
