Asics

Asics – Innovation and comfort for every runner

Brand history

Asics was founded in 1949 in Kōbe, Japan, by Kihachiro Onitsuka. The brand was born from a mission to inspire healthy living through sport. Its name comes from the Latin phrase “Anima Sana In Corpore Sano,” meaning “A Sound Mind in a Sound Body.” What began with basketball shoes soon evolved into a global leader in performance footwear, trusted by runners and athletes across the world.

GEL technology – smart cushioning for better support

One of Asics' key innovations is GEL technology. This cushioning system is designed to absorb shock, reduce strain on joints, and create a smoother ride while running. It is built into many of the brand’s most popular models, including GEL-Kayano, GEL-Nimbus, and GEL-Cumulus, and makes Asics shoes an excellent choice for both daily training and long-distance runs.

Models for different running needs

Whether you're a beginner, a casual jogger, or a competitive runner, Asics offers a model tailored to your foot type and running style:

– GEL-Kayano – stability shoe for runners with overpronation, built for long-distance support
– GEL-Nimbus – neutral running shoe with premium cushioning for maximum comfort
– GEL-Cumulus – lightweight, all-rounder model suitable for everyday use
– Metaspeed Sky – designed for racing, built for speed and energy return

Asics also provides specialized shoes for sports such as tennis, volleyball, and trail running, along with high-quality athletic apparel designed to perform in any condition.

Trusted by professional athletes

Asics is endorsed by some of the world’s top athletes, including Novak Djokovic, Borna Ćorić, David Goffin, Matteo Berrettini, Alex de Minaur, and Samantha Stosur. Their performance feedback helps refine the design and functionality of each product, ensuring high standards in every pair of shoes.

Why choose Asics

– Advanced technologies for cushioning and stability
– Wide range of options for all types of runners
– Trusted and worn by professional athletes
– Durable, high-performance materials
– Designed with comfort and health in mind