Slazenger

History of the brand

Slazenger is a British company producing sports equipment, founded in 1881 by brothers Benjamin and John Slazenger. The company initially specialized in the production of ice hockey equipment, but quickly expanded its product range to include other sports, such as tennis, golf, and cricket. In the 1920s and 1930s, Slazenger was a leading supplier of cricket equipment, with many of their products, such as cricket bats, being used by professional athletes and teams. In the 1950s and 1960s, the company expanded its operations into the sportswear and footwear market. Today, Slazenger is one of the most recognizable brands in the world, producing a wide range of sports equipment and clothing for various disciplines.

Brand ambassadors

In the past, Slazenger has collaborated with many well-known athletes as their brand ambassadors and faces of the brand. Here are a few examples:

• Sachin Tendulkar: one of the greatest cricketers of all time, collaborated with Slazenger as a brand ambassador in cricket.
• Henrik Stenson: Swedish golfer, collaborated with Slazenger from 2000-2010 as its face in golf.
• Tim Henman: British tennis player, was an ambassador for the Slazenger brand from 1990-2010.
• Mark Wright: British ice hockey player, collaborated with Slazenger as its face in ice hockey.