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Björn Borg

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Women's top Björn Borg Studio Rib Tank - black beauty
Women's top Björn Borg Studio Rib Tank - black beauty

Women's top
Björn Borg Studio Rib Tank - black beauty

35.90€
40.00€
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M |L
Women's top Björn Borg Studio Rib Tank - olive night
Women's top Björn Borg Studio Rib Tank - olive night

Women's top
Björn Borg Studio Rib Tank - olive night

35.90€
40.00€
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XS |S |M |L
Women's skirt Björn Borg Ace Skirt Pocket - night sky
Women's skirt Björn Borg Ace Skirt Pocket - night sky

Women's skirt
Björn Borg Ace Skirt Pocket - night sky

52.90€
59.00€
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XS |M
Women's skirt Björn Borg Ace Skirt Pocket - brilliant white
Women's skirt Björn Borg Ace Skirt Pocket - brilliant white

Women's skirt
Björn Borg Ace Skirt Pocket - brilliant white

52.90€
59.00€
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XS |S |M
Women's shorts Björn Borg Studio Seamless Rib Shorts - black beauty
Women's shorts Björn Borg Studio Seamless Rib Shorts - black beauty

Women's shorts
Björn Borg Studio Seamless Rib Shorts - black beauty

35.90€
40.00€
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S |M |L
Women's shorts Björn Borg Studio Cross Shorts - black beauty
Women's shorts Björn Borg Studio Cross Shorts - black beauty

Women's shorts
Björn Borg Studio Cross Shorts - black beauty

45.90€
52.00€
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XS |S |M |L
Women's shorts Björn Borg Studio Cross Shorts - olive night
Women's shorts Björn Borg Studio Cross Shorts - olive night

Women's shorts
Björn Borg Studio Cross Shorts - olive night

45.90€
52.00€
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XS |S |M |L
Women's shorts Björn Borg Studio Cross Shorts - mallard blue
Women's shorts Björn Borg Studio Cross Shorts - mallard blue

Women's shorts
Björn Borg Studio Cross Shorts - mallard blue

45.90€
52.00€
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Women's shorts Björn Borg Loose Shorts - outerspace
Women's shorts Björn Borg Loose Shorts - outerspace

Women's shorts
Björn Borg Loose Shorts - outerspace

40.90€
45.00€
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XS |S |M
Women's shorts Björn Borg Essential Shorts - black beauty
Women's shorts Björn Borg Essential Shorts - black beauty

Women's shorts
Björn Borg Essential Shorts - black beauty

33.40€
35.00€
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Women's shorts Björn Borg Ace Minishorts - night sky
Women's shorts Björn Borg Ace Minishorts - night sky

Women's shorts
Björn Borg Ace Minishorts - night sky

22.90€
25.00€
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Women's shorts Björn Borg Ace Minishorts - olive night
Women's shorts Björn Borg Ace Minishorts - olive night

Women's shorts
Björn Borg Ace Minishorts - olive night

22.90€
25.00€
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XS |S |M |L
Tennis Bag Björn Borg Travel Trolley S-46L- black beauty
Tennis Bag Björn Borg Travel Trolley S-46L- black beauty

Tennis Bag
Björn Borg Travel Trolley S-46L- black beauty

137.40€
150.00€
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Tennis Bag Björn Borg Travel Trolley (S-46L) - green
Tennis Bag Björn Borg Travel Trolley (S-46L) - green

Tennis Bag
Björn Borg Travel Trolley (S-46L) - green

137.40€
150.00€
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Tennis Backpack Björn Borg Travel Backpack (L - 35L) - black beauty
Tennis Backpack Björn Borg Travel Backpack (L - 35L) - black beauty

Tennis Backpack
Björn Borg Travel Backpack (L - 35L) - black beauty

118.40€
129.00€
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Men's Boxers Björn Borg Performance Boxer 3P - black/green/print
Men's Boxers Björn Borg Performance Boxer 3P - black/green/print

Men's Boxers
Björn Borg Performance Boxer 3P - black/green/print

50.40€
56.00€
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S |M |L |XL
Men's Boxers Björn Borg Cotton Stretch Boxer 3P - black/blue/print
Men's Boxers Björn Borg Cotton Stretch Boxer 3P - black/blue/print

Men's Boxers
Björn Borg Cotton Stretch Boxer 3P - black/blue/print

40.90€
45.00€
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Men's Boxers Björn Borg Cotton Stretch Boxer 3P - blue/green/navy blue
Men's Boxers Björn Borg Cotton Stretch Boxer 3P - blue/green/navy blue

Men's Boxers
Björn Borg Cotton Stretch Boxer 3P - blue/green/navy blue

40.90€
45.00€
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S |M |XL |XXL
Men's Boxers Björn Borg Performance Boxer 2P - black
Men's Boxers Björn Borg Performance Boxer 2P - black

Men's Boxers
Björn Borg Performance Boxer 2P - black

35.90€
40.00€
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S |M |L |XL |XXL
Socks Björn Borg Crew Socks 3P - multicolor

Socks
Björn Borg Crew Socks 3P - multicolor

22.90€
28.00€
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41-45
Socks Björn Borg Crew Socks 2P - white
Socks Björn Borg Crew Socks 2P - white

Socks
Björn Borg Crew Socks 2P - white

13.40€
17.00€
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36-40 |41-45
Wristband Björn Borg Ace Wristband 1P- sycamore

Wristband
Björn Borg Ace Wristband 1P- sycamore

9.40€
11.00€
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Headband Björn Borg Ace Headband - sycamore

Headband
Björn Borg Ace Headband - sycamore

11.90€
14.00€
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Cap Björn Borg Stretch Cap - rosin
Cap Björn Borg Stretch Cap - rosin

Cap
Björn Borg Stretch Cap - rosin

28.90€
31.00€
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Visor Björn Borg Ace Visor - night sky
Visor Björn Borg Ace Visor - night sky

Visor
Björn Borg Ace Visor - night sky

28.90€
31.00€
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58
Visor Björn Borg Ace Visor - brilliant white
Visor Björn Borg Ace Visor - brilliant white

Visor
Björn Borg Ace Visor - brilliant white

28.90€
31.00€
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58
Men's Jumper Björn Borg Ace Track Jacket - sycamore
Men's Jumper Björn Borg Ace Track Jacket - sycamore

Men's Jumper
Björn Borg Ace Track Jacket - sycamore

93.90€
103.00€
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S |M |L |XL |XXL
Men's Jumper Björn Borg Centre Hoodie - reflecting pond
Men's Jumper Björn Borg Centre Hoodie - reflecting pond

Men's Jumper
Björn Borg Centre Hoodie - reflecting pond

72.40€
94.00€
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S |M
Men's Jumper Björn Borg Borg Midlayer Half Zip - faded rose
Men's Jumper Björn Borg Borg Midlayer Half Zip - faded rose

Men's Jumper
Björn Borg Borg Midlayer Half Zip - faded rose

64.90€
71.00€
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S |M |L |XL |XXL
Men's Polo T-shirt Björn Borg Ace Polo - sycamore
Men's Polo T-shirt Björn Borg Ace Polo - sycamore

Men's Polo T-shirt
Björn Borg Ace Polo - sycamore

57.90€
66.00€
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S |M |XXL
Men's trousers Björn Borg Ace Tapered Pants - sycamore
Men's trousers Björn Borg Ace Tapered Pants - sycamore

Men's trousers
Björn Borg Ace Tapered Pants - sycamore

84.40€
103.00€
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S |M |L |XL |XXL
Men's trousers Björn Borg Centre Tapered Pants - reflecting pond
Men's trousers Björn Borg Centre Tapered Pants - reflecting pond

Men's trousers
Björn Borg Centre Tapered Pants - reflecting pond

69.90€
78.00€
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S |XL
Men's shorts Björn Borg Ace 9' Shorts - sycamore
Men's shorts Björn Borg Ace 9' Shorts - sycamore

Men's shorts
Björn Borg Ace 9' Shorts - sycamore

50.40€
59.00€
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Available sizes:
XL |XXL
Women's jumper Björn Borg Ace Track Jacket - sycamore
Women's jumper Björn Borg Ace Track Jacket - sycamore

Women's jumper
Björn Borg Ace Track Jacket - sycamore

93.90€
108.00€
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Available sizes:
XS |M
Women's trousers Björn Borg Ace Tapered Pants - sycamore
Women's trousers Björn Borg Ace Tapered Pants - sycamore

Women's trousers
Björn Borg Ace Tapered Pants - sycamore

84.40€
103.00€
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Available sizes:
XS |S |L
Women's T-shirt Björn Borg Ace Slim T-Shirt - sycamore
Women's T-shirt Björn Borg Ace Slim T-Shirt - sycamore

Women's T-shirt
Björn Borg Ace Slim T-Shirt - sycamore

28.90€
33.00€
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XS
Women's T-shirt Björn Borg Ace Slim T-Shirt - brilliant white
Women's T-shirt Björn Borg Ace Slim T-Shirt - brilliant white

Women's T-shirt
Björn Borg Ace Slim T-Shirt - brilliant white

28.90€
33.00€
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Available sizes:
XS |M
Women's T-shirt Björn Borg Ace Slim T-Shirt - black beauty
Women's T-shirt Björn Borg Ace Slim T-Shirt - black beauty

Women's T-shirt
Björn Borg Ace Slim T-Shirt - black beauty

28.90€
33.00€
Save 12%
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Available sizes:
XS |S |M |L |XL
Women's skirt Björn Borg Ace Skirt Pocket - black beauty
Women's skirt Björn Borg Ace Skirt Pocket - black beauty

Women's skirt
Björn Borg Ace Skirt Pocket - black beauty

55.40€
66.00€
Save 16%
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Available sizes:
XS
Women's skirt Björn Borg Ace Skirt Pocket - sycamore
Women's skirt Björn Borg Ace Skirt Pocket - sycamore

Women's skirt
Björn Borg Ace Skirt Pocket - sycamore

55.40€
66.00€
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Available sizes:
S
4 From 18

History of Björn Borg

Bjorn Borg is a Swedish clothing brand named after Bjorn Borg, considered one of the best tennis players in history and winner of 11 Grand Slam tournaments.

A year after the end of his career, in 1984, the first Bjorn Borg collection was created with Rohdi Heintz as the main designer. The collection was mainly based on sportswear, but an increasingly bolder attitude and a more aggressive approach meant that after a few years the brand also entered the 'underwear world'.

The year 1989 is considered to be the official founding of the Bjorn Borg brand. In addition to the tennis player himself, Anders Arnborger and Louise Hildebeck were also founders. At the time, underwear was regarded solely as a protective garment, and the cut of the vast majority of products was conservative and old-fashioned. Wanting to bring some change and refreshment to the industry, Anders Arnborger began to consider creating the perfect boxer brief.

The designer developed a bold and brilliant underwear concept. This led to the creation of the iconic Bjorn Borg 3201 boxer brief. Initially, the breakthroughs were not met with much interest, but the brand's persistence eventually bore fruit as boxer briefs became an increasingly popular item of men's underwear.

Brand development

The early 1990s is the time of the great boom in high-quality, comfortable underwear. The craze in the Swedish market was a good time to expand into foreign markets. Bjorn Borg underwear thus found its way to Denmark, Norway, Australia, the Netherlands and Belgium.

An important moment in the brand's development was in 2000, when a new colourful underwear line called 'fun' was created. In recent years, it has gone back to its roots and, after returning to Stockholm, began the journey to becoming a top brand when it comes to sports fashion for active people.

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