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Björn Borg

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13 From 16
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% SALE %
Women's leggings Björn Borg Sthlm Seamless Rib Tights - Black
Women's leggings Björn Borg Sthlm Seamless Rib Tights - Black

Women's leggings
Björn Borg Sthlm Seamless Rib Tights - Black

33.90€
66.00€
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M/L
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Women's leggings Björn Borg Sthlm Seamless Light Tights - Pink
Women's leggings Björn Borg Sthlm Seamless Light Tights - Pink

Women's leggings
Björn Borg Sthlm Seamless Light Tights - Pink

28.90€
54.00€
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S/M |M/L
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Women's leggings Björn Borg Logo Tights - Black
Women's leggings Björn Borg Logo Tights - Black

Women's leggings
Björn Borg Logo Tights - Black

26.40€
42.00€
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XS |S
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Women's jumper Björn Borg Logo Hoodie - Gray
Women's jumper Björn Borg Logo Hoodie - Gray

Women's jumper
Björn Borg Logo Hoodie - Gray

38.90€
64.00€
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S |L
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Women's bra Björn Borg Performance High Support - Pink
Women's bra Björn Borg Performance High Support - Pink

Women's bra
Björn Borg Performance High Support - Pink

24.40€
57.00€
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XS |S
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Women's bra Björn Borg Performance Low Posh Support - Black
Women's bra Björn Borg Performance Low Posh Support - Black

Women's bra
Björn Borg Performance Low Posh Support - Black

21.90€
45.00€
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XS |S |M |L |XL
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Women's bra Björn Borg Performance Low Posh Support - White
Women's bra Björn Borg Performance Low Posh Support - White

Women's bra
Björn Borg Performance Low Posh Support - White

21.90€
45.00€
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S
CODE -10%
Women's panties Björn Borg Core Hipster 2P - Black

Women's panties
Björn Borg Core Hipster 2P - Black

21.40€
33.00€
Save 35%
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XS |S |M
CODE -10%
Women's panties Björn Borg Performance Thong 2P - Multicolor

Women's panties
Björn Borg Performance Thong 2P - Multicolor

21.40€
33.00€
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S |L
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Women's panties Björn Borg Core Thong 1P - Black

Women's panties
Björn Borg Core Thong 1P - Black

11.90€
21.00€
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Available sizes:
XS
% SALE %
Boys' jumper Björn Borg Sthlm Hoodie - Black
Boys' jumper Björn Borg Sthlm Hoodie - Black

Boys' jumper
Björn Borg Sthlm Hoodie - Black

33.90€
57.00€
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Available sizes:
140 cm
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Boys' t-shirt Björn Borg T-shirt - Black
Boys' t-shirt Björn Borg T-shirt - Black

Boys' t-shirt
Björn Borg T-shirt - Black

24.40€
33.00€
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140 cm
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Boys' trousers Björn Borg Sthlm Pant - Gray
Boys' trousers Björn Borg Sthlm Pant - Gray

Boys' trousers
Björn Borg Sthlm Pant - Gray

31.40€
45.00€
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Available sizes:
128 cm
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Men's sneakers Björn Borg T1900 Nyl M - White
Men's sneakers Björn Borg T1900 Nyl M - White

Men's sneakers
Björn Borg T1900 Nyl M - White

57.90€
99.00€
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41
% SALE %
Men's sneakers Björn Borg T305 Cls Btm M - White
Men's sneakers Björn Borg T305 Cls Btm M - White

Men's sneakers
Björn Borg T305 Cls Btm M - White

36.40€
97.00€
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42
% SALE %
Men's sneakers Björn Borg T1920 Nub Prf M - Blue
Men's sneakers Björn Borg T1920 Nub Prf M - Blue

Men's sneakers
Björn Borg T1920 Nub Prf M - Blue

57.90€
111.00€
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42
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Men's sneakers Björn Borg T1920 Tmb M - Black
Men's sneakers Björn Borg T1920 Tmb M - Black

Men's sneakers
Björn Borg T1920 Tmb M - Black

60.40€
111.00€
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42 |44 |45
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Women's sneakers Björn Borg T1910 Pat W - White
Women's sneakers Björn Borg T1910 Pat W - White

Women's sneakers
Björn Borg T1910 Pat W - White

55.90€
99.00€
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36 |38 |39
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Flip-flops Björn Borg Harper II M - Black
Flip-flops Björn Borg Harper II M - Black

Flip-flops
Björn Borg Harper II M - Black

19.40€
28.00€
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Available sizes:
40
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Men's Boxers Björn Borg Core Boxer 1P - Black
Men's Boxers Björn Borg Core Boxer 1P - Black

Men's Boxers
Björn Borg Core Boxer 1P - Black

11.90€
24.00€
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S
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Men's Jumper Björn Borg Stockholm Fleece Hoodie M - Black
Men's Jumper Björn Borg Stockholm Fleece Hoodie M - Black

Men's Jumper
Björn Borg Stockholm Fleece Hoodie M - Black

65.40€
110.00€
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S
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Men's Jumper Björn Borg Stockholm Hood M - White
Men's Jumper Björn Borg Stockholm Hood M - White

Men's Jumper
Björn Borg Stockholm Hood M - White

41.40€
74.00€
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XXL
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Men's Jumper Björn Borg Stockholm Hood M - Gray
Men's Jumper Björn Borg Stockholm Hood M - Gray

Men's Jumper
Björn Borg Stockholm Hood M - Gray

45.90€
74.00€
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M
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Men's Jumper Björn Borg Borg Graphic Midlayer Half Zip M - Gray
Men's Jumper Björn Borg Borg Graphic Midlayer Half Zip M - Gray

Men's Jumper
Björn Borg Borg Graphic Midlayer Half Zip M - Gray

41.40€
66.00€
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S |XXL
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Men's long sleeve T-shirt Björn Borg Long Sleeve T-shirt M - Blue
Men's long sleeve T-shirt Björn Borg Long Sleeve T-shirt M - Blue

Men's long sleeve T-shirt
Björn Borg Long Sleeve T-shirt M - Blue

26.40€
54.00€
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S
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Men's shorts Björn Borg Shorts M - Blue
Men's shorts Björn Borg Shorts M - Blue

Men's shorts
Björn Borg Shorts M - Blue

33.90€
54.00€
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XXL
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Men's shorts Björn Borg Short Shorts M - Black
Men's shorts Björn Borg Short Shorts M - Black

Men's shorts
Björn Borg Short Shorts M - Black

33.90€
49.00€
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S |XL |XXL
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Men's shorts Björn Borg Short Shorts M - Blue
Men's shorts Björn Borg Short Shorts M - Blue

Men's shorts
Björn Borg Short Shorts M - Blue

31.40€
54.00€
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Available sizes:
XXL
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Men's shorts Björn Borg Stockholm Nylon Shorts M - Black
Men's shorts Björn Borg Stockholm Nylon Shorts M - Black

Men's shorts
Björn Borg Stockholm Nylon Shorts M - Black

31.40€
54.00€
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XXL
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Men's shorts Björn Borg Stockholm Nylon Shorts M - Gray
Men's shorts Björn Borg Stockholm Nylon Shorts M - Gray

Men's shorts
Björn Borg Stockholm Nylon Shorts M - Gray

28.90€
54.00€
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XXL
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Men's trousers Björn Borg Stockholm Pants M - Gray
Men's trousers Björn Borg Stockholm Pants M - Gray

Men's trousers
Björn Borg Stockholm Pants M - Gray

41.40€
78.00€
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M |XXL
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Men's trousers Björn Borg Stockholm Pants M - Black
Men's trousers Björn Borg Stockholm Pants M - Black

Men's trousers
Björn Borg Stockholm Pants M - Black

36.40€
78.00€
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S |XXL
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Men's trousers Björn Borg Stockholm Sweet Pant M - Gray
Men's trousers Björn Borg Stockholm Sweet Pant M - Gray

Men's trousers
Björn Borg Stockholm Sweet Pant M - Gray

45.90€
74.00€
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S |M |XL |XXL
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Men's trousers Björn Borg Stockholm Sweet Pant M - Black
Men's trousers Björn Borg Stockholm Sweet Pant M - Black

Men's trousers
Björn Borg Stockholm Sweet Pant M - Black

53.40€
74.00€
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Available sizes:
S
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Women's jumper Björn Borg Stockholm Boyfriend Hoodie W - Gray
Women's jumper Björn Borg Stockholm Boyfriend Hoodie W - Gray

Women's jumper
Björn Borg Stockholm Boyfriend Hoodie W - Gray

53.40€
87.00€
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Available sizes:
XS |M
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Women's jumper Björn Borg Stockholm Boyfriend Hoodie W - Brown
Women's jumper Björn Borg Stockholm Boyfriend Hoodie W - Brown

Women's jumper
Björn Borg Stockholm Boyfriend Hoodie W - Brown

53.40€
87.00€
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Available sizes:
XS |L |XL
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Women's top Björn Borg Tank Elastic W - Gray
Women's top Björn Borg Tank Elastic W - Gray

Women's top
Björn Borg Tank Elastic W - Gray

24.40€
45.00€
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Available sizes:
S
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Women's top Björn Borg Tank Elastic W - Black
Women's top Björn Borg Tank Elastic W - Black

Women's top
Björn Borg Tank Elastic W - Black

21.90€
45.00€
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XS |S |M |L
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Women's bra Björn Borg Performance Top Mid V Support W - Black
Women's bra Björn Borg Performance Top Mid V Support W - Black

Women's bra
Björn Borg Performance Top Mid V Support W - Black

28.90€
45.00€
Save 36%
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Available sizes:
XS |S
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Women's top Björn Borg Crop Tank W - Black
Women's top Björn Borg Crop Tank W - Black

Women's top
Björn Borg Crop Tank W - Black

16.90€
38.00€
Save 56%
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Available sizes:
L
13 From 16

History of Björn Borg

Bjorn Borg is a Swedish clothing brand named after Bjorn Borg, considered one of the best tennis players in history and winner of 11 Grand Slam tournaments.

A year after the end of his career, in 1984, the first Bjorn Borg collection was created with Rohdi Heintz as the main designer. The collection was mainly based on sportswear, but an increasingly bolder attitude and a more aggressive approach meant that after a few years the brand also entered the 'underwear world'.

The year 1989 is considered to be the official founding of the Bjorn Borg brand. In addition to the tennis player himself, Anders Arnborger and Louise Hildebeck were also founders. At the time, underwear was regarded solely as a protective garment, and the cut of the vast majority of products was conservative and old-fashioned. Wanting to bring some change and refreshment to the industry, Anders Arnborger began to consider creating the perfect boxer brief.

The designer developed a bold and brilliant underwear concept. This led to the creation of the iconic Bjorn Borg 3201 boxer brief. Initially, the breakthroughs were not met with much interest, but the brand's persistence eventually bore fruit as boxer briefs became an increasingly popular item of men's underwear.

Brand development

The early 1990s is the time of the great boom in high-quality, comfortable underwear. The craze in the Swedish market was a good time to expand into foreign markets. Bjorn Borg underwear thus found its way to Denmark, Norway, Australia, the Netherlands and Belgium.

An important moment in the brand's development was in 2000, when a new colourful underwear line called 'fun' was created. In recent years, it has gone back to its roots and, after returning to Stockholm, began the journey to becoming a top brand when it comes to sports fashion for active people.

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