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Björn Borg

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13 From 15
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% SALE %
Boys' trousers Björn Borg Sthlm Pant - Gray
Boys' trousers Björn Borg Sthlm Pant - Gray

Boys' trousers
Björn Borg Sthlm Pant - Gray

30.90€
44.00€
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128 cm
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Men's sneakers Björn Borg T1900 Nyl M - White
Men's sneakers Björn Borg T1900 Nyl M - White

Men's sneakers
Björn Borg T1900 Nyl M - White

56.90€
97.00€
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41
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Men's sneakers Björn Borg T305 Cls Btm M - White
Men's sneakers Björn Borg T305 Cls Btm M - White

Men's sneakers
Björn Borg T305 Cls Btm M - White

35.40€
94.00€
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42
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Men's sneakers Björn Borg T1920 Tmb M - Black
Men's sneakers Björn Borg T1920 Tmb M - Black

Men's sneakers
Björn Borg T1920 Tmb M - Black

58.90€
108.00€
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42 |44 |45
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Women's sneakers Björn Borg T1910 Pat W - White
Women's sneakers Björn Borg T1910 Pat W - White

Women's sneakers
Björn Borg T1910 Pat W - White

54.40€
97.00€
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36 |38 |39
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Flip-flops Björn Borg Harper II M - Black
Flip-flops Björn Borg Harper II M - Black

Flip-flops
Björn Borg Harper II M - Black

18.90€
28.00€
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40
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Men's Jumper Björn Borg Borg Graphic Midlayer Half Zip M - Gray
Men's Jumper Björn Borg Borg Graphic Midlayer Half Zip M - Gray

Men's Jumper
Björn Borg Borg Graphic Midlayer Half Zip M - Gray

40.40€
64.00€
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S |XXL
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Men's shorts Björn Borg Shorts M - Blue
Men's shorts Björn Borg Shorts M - Blue

Men's shorts
Björn Borg Shorts M - Blue

32.90€
53.00€
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XXL
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Men's shorts Björn Borg Short Shorts M - Black
Men's shorts Björn Borg Short Shorts M - Black

Men's shorts
Björn Borg Short Shorts M - Black

32.90€
48.00€
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S |XL |XXL
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Men's shorts Björn Borg Short Shorts M - Blue
Men's shorts Björn Borg Short Shorts M - Blue

Men's shorts
Björn Borg Short Shorts M - Blue

30.90€
53.00€
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XXL
% SALE %
Men's shorts Björn Borg Stockholm Nylon Shorts M - Black
Men's shorts Björn Borg Stockholm Nylon Shorts M - Black

Men's shorts
Björn Borg Stockholm Nylon Shorts M - Black

30.90€
53.00€
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Available sizes:
XXL
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Men's shorts Björn Borg Stockholm Nylon Shorts M - Gray
Men's shorts Björn Borg Stockholm Nylon Shorts M - Gray

Men's shorts
Björn Borg Stockholm Nylon Shorts M - Gray

28.40€
53.00€
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XXL
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Men's trousers Björn Borg Stockholm Pants M - Gray
Men's trousers Björn Borg Stockholm Pants M - Gray

Men's trousers
Björn Borg Stockholm Pants M - Gray

40.40€
76.00€
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M |XXL
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Men's trousers Björn Borg Stockholm Pants M - Black
Men's trousers Björn Borg Stockholm Pants M - Black

Men's trousers
Björn Borg Stockholm Pants M - Black

35.40€
76.00€
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S |XXL
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Men's trousers Björn Borg Stockholm Sweet Pant M - Gray
Men's trousers Björn Borg Stockholm Sweet Pant M - Gray

Men's trousers
Björn Borg Stockholm Sweet Pant M - Gray

44.90€
73.00€
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S |M |XL |XXL
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Men's trousers Björn Borg Stockholm Sweet Pant M - Black
Men's trousers Björn Borg Stockholm Sweet Pant M - Black

Men's trousers
Björn Borg Stockholm Sweet Pant M - Black

51.90€
73.00€
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S
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Women's jumper Björn Borg Stockholm Boyfriend Hoodie W - Gray
Women's jumper Björn Borg Stockholm Boyfriend Hoodie W - Gray

Women's jumper
Björn Borg Stockholm Boyfriend Hoodie W - Gray

51.90€
85.00€
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XS |M
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Women's jumper Björn Borg Stockholm Boyfriend Hoodie W - Brown
Women's jumper Björn Borg Stockholm Boyfriend Hoodie W - Brown

Women's jumper
Björn Borg Stockholm Boyfriend Hoodie W - Brown

51.90€
85.00€
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XS |L |XL
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Women's top Björn Borg Tank Elastic W - Gray
Women's top Björn Borg Tank Elastic W - Gray

Women's top
Björn Borg Tank Elastic W - Gray

23.40€
44.00€
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S
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Women's top Björn Borg Tank Elastic W - Black
Women's top Björn Borg Tank Elastic W - Black

Women's top
Björn Borg Tank Elastic W - Black

21.40€
44.00€
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XS |S |M |L
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Women's bra Björn Borg Performance Top Mid V Support W - Black
Women's bra Björn Borg Performance Top Mid V Support W - Black

Women's bra
Björn Borg Performance Top Mid V Support W - Black

28.40€
44.00€
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XS |S
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Women's top Björn Borg Crop Tank W - Black
Women's top Björn Borg Crop Tank W - Black

Women's top
Björn Borg Crop Tank W - Black

16.40€
37.00€
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L
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Women's trousers Björn Borg Stockholm Elastic Pants W - White
Women's trousers Björn Borg Stockholm Elastic Pants W - White

Women's trousers
Björn Borg Stockholm Elastic Pants W - White

47.40€
64.00€
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Available sizes:
M
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Women's trousers Björn Borg Stockholm Elastic Pants W - Black
Women's trousers Björn Borg Stockholm Elastic Pants W - Black

Women's trousers
Björn Borg Stockholm Elastic Pants W - Black

42.40€
64.00€
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L
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Women's leggings Björn Borg High Waist Swipe Tights W - Black
Women's leggings Björn Borg High Waist Swipe Tights W - Black

Women's leggings
Björn Borg High Waist Swipe Tights W - Black

30.90€
53.00€
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S |L
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Women's bra Björn Borg Performance Top Mid V Support W - Beige
Women's bra Björn Borg Performance Top Mid V Support W - Beige

Women's bra
Björn Borg Performance Top Mid V Support W - Beige

23.40€
44.00€
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XS
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Men's Boxers Björn Borg Performance Boxer 1P - Multicolor
Men's Boxers Björn Borg Performance Boxer 1P - Multicolor

Men's Boxers
Björn Borg Performance Boxer 1P - Multicolor

9.40€
21.00€
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Available sizes:
S
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Men's Boxers Björn Borg Performance Boxer 1P - Multicolor
Men's Boxers Björn Borg Performance Boxer 1P - Multicolor

Men's Boxers
Björn Borg Performance Boxer 1P - Multicolor

9.40€
21.00€
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S
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Men's Boxers Björn Borg Core Boxer 2P - Multicolor
Men's Boxers Björn Borg Core Boxer 2P - Multicolor

Men's Boxers
Björn Borg Core Boxer 2P - Multicolor

18.90€
44.00€
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S
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Boys' boxers Björn Borg Core Boxer B 2P - Multicolor
Boys' boxers Björn Borg Core Boxer B 2P - Multicolor

Boys' boxers
Björn Borg Core Boxer B 2P - Multicolor

16.40€
22.00€
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164 cm
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Men's Boxers Björn Borg Core Boxer 2P - Multicolor
Men's Boxers Björn Borg Core Boxer 2P - Multicolor

Men's Boxers
Björn Borg Core Boxer 2P - Multicolor

18.90€
44.00€
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S
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Boys' boxers Björn Borg Core Boxer B 2P - Green
Boys' boxers Björn Borg Core Boxer B 2P - Green

Boys' boxers
Björn Borg Core Boxer B 2P - Green

16.40€
22.00€
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128 cm |164 cm
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Men's Boxers Björn Borg Shorts Solid 2P - Blue
Men's Boxers Björn Borg Shorts Solid 2P - Blue

Men's Boxers
Björn Borg Shorts Solid 2P - Blue

23.40€
46.00€
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Available sizes:
S
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Boys' boxers Björn Borg Core Boxer B 2P - Black
Boys' boxers Björn Borg Core Boxer B 2P - Black

Boys' boxers
Björn Borg Core Boxer B 2P - Black

16.40€
22.00€
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Available sizes:
128 cm |140 cm |164 cm |170 cm
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Men's Boxers Björn Borg Core Trunk 2P - Black
Men's Boxers Björn Borg Core Trunk 2P - Black

Men's Boxers
Björn Borg Core Trunk 2P - Black

18.90€
44.00€
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Available sizes:
S
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Men's Boxers Björn Borg Core Boxer 3P - Multicolor
Men's Boxers Björn Borg Core Boxer 3P - Multicolor

Men's Boxers
Björn Borg Core Boxer 3P - Multicolor

23.40€
58.00€
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Available sizes:
S
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Women's jumper Björn Borg Stockholm Crew W - Gray
Women's jumper Björn Borg Stockholm Crew W - Gray

Women's jumper
Björn Borg Stockholm Crew W - Gray

35.40€
64.00€
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Available sizes:
XS
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Men's shorts Björn Borg 4-Way Stretch Shorts M - Green
Men's shorts Björn Borg 4-Way Stretch Shorts M - Green

Men's shorts
Björn Borg 4-Way Stretch Shorts M - Green

28.40€
53.00€
Save 46%
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Available sizes:
XXL
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Men's trousers Björn Borg Stockholm Performance Tights M - Black
Men's trousers Björn Borg Stockholm Performance Tights M - Black

Men's trousers
Björn Borg Stockholm Performance Tights M - Black

37.90€
74.00€
Save 49%
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Available sizes:
S
% SALE %
Women's leggings Björn Borg High Waist Block Tights W - Red
Women's leggings Björn Borg High Waist Block Tights W - Red

Women's leggings
Björn Borg High Waist Block Tights W - Red

25.90€
53.00€
Save 51%
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Available sizes:
XS |L
13 From 15

History of Björn Borg

Bjorn Borg is a Swedish clothing brand named after Bjorn Borg, considered one of the best tennis players in history and winner of 11 Grand Slam tournaments.

A year after the end of his career, in 1984, the first Bjorn Borg collection was created with Rohdi Heintz as the main designer. The collection was mainly based on sportswear, but an increasingly bolder attitude and a more aggressive approach meant that after a few years the brand also entered the 'underwear world'.

The year 1989 is considered to be the official founding of the Bjorn Borg brand. In addition to the tennis player himself, Anders Arnborger and Louise Hildebeck were also founders. At the time, underwear was regarded solely as a protective garment, and the cut of the vast majority of products was conservative and old-fashioned. Wanting to bring some change and refreshment to the industry, Anders Arnborger began to consider creating the perfect boxer brief.

The designer developed a bold and brilliant underwear concept. This led to the creation of the iconic Bjorn Borg 3201 boxer brief. Initially, the breakthroughs were not met with much interest, but the brand's persistence eventually bore fruit as boxer briefs became an increasingly popular item of men's underwear.

Brand development

The early 1990s is the time of the great boom in high-quality, comfortable underwear. The craze in the Swedish market was a good time to expand into foreign markets. Bjorn Borg underwear thus found its way to Denmark, Norway, Australia, the Netherlands and Belgium.

An important moment in the brand's development was in 2000, when a new colourful underwear line called 'fun' was created. In recent years, it has gone back to its roots and, after returning to Stockholm, began the journey to becoming a top brand when it comes to sports fashion for active people.

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