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Björn Borg

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Your choice:
9 From 16
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Women's shorts Björn Borg Ace Shorts - Blue
Women's shorts Björn Borg Ace Shorts - Blue

Women's shorts
Björn Borg Ace Shorts - Blue

41.40€
66.00€
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Women's leggings Björn Borg Cross Tights - Gray
Women's leggings Björn Borg Cross Tights - Gray

Women's leggings
Björn Borg Cross Tights - Gray

41.40€
80.00€
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Women's leggings Björn Borg Logo Tights - Purple
Women's leggings Björn Borg Logo Tights - Purple

Women's leggings
Björn Borg Logo Tights - Purple

31.40€
54.00€
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Boys' jumper Björn Borg Hoodie - Blue
Boys' jumper Björn Borg Hoodie - Blue

Boys' jumper
Björn Borg Hoodie - Blue

38.90€
54.00€
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Boys' trousers Björn Borg Pants - Purple
Boys' trousers Björn Borg Pants - Purple

Boys' trousers
Björn Borg Pants - Purple

33.90€
45.00€
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Boys' trousers Björn Borg Pants - Blue
Boys' trousers Björn Borg Pants - Blue

Boys' trousers
Björn Borg Pants - Blue

31.40€
45.00€
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Men's Polo T-shirt Björn Borg Ace Polo - White
Men's Polo T-shirt Björn Borg Ace Polo - White

Men's Polo T-shirt
Björn Borg Ace Polo - White

41.40€
66.00€
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Men's Polo T-shirt Björn Borg Ace Polo - Black
Men's Polo T-shirt Björn Borg Ace Polo - Black

Men's Polo T-shirt
Björn Borg Ace Polo - Black

36.40€
66.00€
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Men's long sleeve T-shirt Björn Borg Long Sleeve T-shirt - Beige
Men's long sleeve T-shirt Björn Borg Long Sleeve T-shirt - Beige

Men's long sleeve T-shirt
Björn Borg Long Sleeve T-shirt - Beige

36.40€
54.00€
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9 From 16

History of Björn Borg

Bjorn Borg is a Swedish clothing brand named after Bjorn Borg, considered one of the best tennis players in history and winner of 11 Grand Slam tournaments.

A year after the end of his career, in 1984, the first Bjorn Borg collection was created with Rohdi Heintz as the main designer. The collection was mainly based on sportswear, but an increasingly bolder attitude and a more aggressive approach meant that after a few years the brand also entered the 'underwear world'.

The year 1989 is considered to be the official founding of the Bjorn Borg brand. In addition to the tennis player himself, Anders Arnborger and Louise Hildebeck were also founders. At the time, underwear was regarded solely as a protective garment, and the cut of the vast majority of products was conservative and old-fashioned. Wanting to bring some change and refreshment to the industry, Anders Arnborger began to consider creating the perfect boxer brief.

The designer developed a bold and brilliant underwear concept. This led to the creation of the iconic Bjorn Borg 3201 boxer brief. Initially, the breakthroughs were not met with much interest, but the brand's persistence eventually bore fruit as boxer briefs became an increasingly popular item of men's underwear.

Brand development

The early 1990s is the time of the great boom in high-quality, comfortable underwear. The craze in the Swedish market was a good time to expand into foreign markets. Bjorn Borg underwear thus found its way to Denmark, Norway, Australia, the Netherlands and Belgium.

An important moment in the brand's development was in 2000, when a new colourful underwear line called 'fun' was created. In recent years, it has gone back to its roots and, after returning to Stockholm, began the journey to becoming a top brand when it comes to sports fashion for active people.

You are placing an order on behalf of a company registered in the EU, so the prices for your order are displayed in our store without VAT. After placing your order, you will receive a 0% VAT invoice along with your goods.