Sergio Tacchini brand history
Sergio Tacchini is an Italian sportswear brand founded by Sergio Tacchini in 1966. Initially the company specialised in tennis apparel, but soon expanded into other sports such as swimming, golf and fitness. In the 1980s and 1990s, the brand was popular with professional tennis players, as well as celebrities such as John McEnroe and Bjorn Borg, who promoted it.
In the 2000s, Sergio Tacchini began to have financial problems and went bankrupt as a result. Since then, the brand has changed owners several times in an attempt to regain its former position in the market. Today, Sergio Tacchini is still a sportswear manufacturer, but its position is much weaker than in its heyday.
Which Sergio Tacchini products sell best?
Sergio Tacchini is primarily known for its tennis apparel, including shirts, shorts, sweatshirts and hoodies. The brand also offers tennis footwear and accessories such as tennis racquets, socks and equipment bags.
In recent years, Sergio Tacchini has extended its range to other sports such as golf, swimming and fitness, offering products such as shirts, shorts, sweatshirts and jackets designed for these sports.
Which tennis players are promoting the brand?
In the past, the Sergio Tacchini brand has been advertised by many famous professional tennis players such as:
• Bjorn Borg - Swedish tennis player, winner of 11 Grand Slam titles.
• Jim Courier - American tennis player, winner of 4 Grand Slam titles.
• Goran Ivanišević - Croatian tennis player, winner of Wimbledon.
• John McEnroe - one of the most famous tennis players in history, winner of seven Grand Slam titles.
