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Björn Borg

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8 From 16
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% SALE %
Boys' jumper Björn Borg Sthlm Hoodie - Green
Boys' jumper Björn Borg Sthlm Hoodie - Green

Boys' jumper
Björn Borg Sthlm Hoodie - Green

38.90€
54.00€
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Available sizes:
170 cm
% SALE %
Men's Jumper Björn Borg Essential Hoodie - Black
Men's Jumper Björn Borg Essential Hoodie - Black

Men's Jumper
Björn Borg Essential Hoodie - Black

43.40€
66.00€
Save 34%
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Available sizes:
M
% SALE %
Boys' jumper Björn Borg Sthlm Hoodie - Blue
Boys' jumper Björn Borg Sthlm Hoodie - Blue

Boys' jumper
Björn Borg Sthlm Hoodie - Blue

38.90€
54.00€
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Available sizes:
170 cm
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Boys' t-shirt Björn Borg T-shirt - Pink
Boys' t-shirt Björn Borg T-shirt - Pink

Boys' t-shirt
Björn Borg T-shirt - Pink

24.40€
33.00€
Save 26%
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Available sizes:
170 cm
% SALE %
Boys' t-shirt Björn Borg Sthlm T-Shirt - Orange
Boys' t-shirt Björn Borg Sthlm T-Shirt - Orange

Boys' t-shirt
Björn Borg Sthlm T-Shirt - Orange

14.40€
21.00€
Save 31%
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Available sizes:
152 cm |164 cm |170 cm
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Boys' trousers Björn Borg Pants - Black
Boys' trousers Björn Borg Pants - Black

Boys' trousers
Björn Borg Pants - Black

31.40€
45.00€
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Available sizes:
152 cm
% SALE %
Men's Jumper Björn Borg Ace Track Jacket - Blue
Men's Jumper Björn Borg Ace Track Jacket - Blue

Men's Jumper
Björn Borg Ace Track Jacket - Blue

62.90€
94.00€
Save 33%
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S |M |XL
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Men's Jumper Björn Borg Ace Track Jacket - Green
Men's Jumper Björn Borg Ace Track Jacket - Green

Men's Jumper
Björn Borg Ace Track Jacket - Green

62.90€
94.00€
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Available sizes:
M |L |XL
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Women's T-shirt Björn Borg Ace Rib T-Shirt - Blue
Women's T-shirt Björn Borg Ace Rib T-Shirt - Blue

Women's T-shirt
Björn Borg Ace Rib T-Shirt - Blue

38.90€
54.00€
Save 28%
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Available sizes:
S
% SALE %
Women's top Björn Borg Tank - Turquoise
Women's top Björn Borg Tank - Turquoise

Women's top
Björn Borg Tank - Turquoise

24.40€
33.00€
Save 26%
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Available sizes:
XS |M |L
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Women's top Björn Borg Cross Tank - Black
Women's top Björn Borg Cross Tank - Black

Women's top
Björn Borg Cross Tank - Black

33.90€
49.00€
Save 31%
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Available sizes:
L
% SALE %
Men's shorts Björn Borg Ace 9' Shorts - Green
Men's shorts Björn Borg Ace 9' Shorts - Green

Men's shorts
Björn Borg Ace 9' Shorts - Green

36.40€
57.00€
Save 36%
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Available sizes:
S
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Men's shorts Björn Borg Borg Training Shorts - Black
Men's shorts Björn Borg Borg Training Shorts - Black

Men's shorts
Björn Borg Borg Training Shorts - Black

38.90€
54.00€
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Available sizes:
S
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Men's shorts Björn Borg Essential Shorts - Black
Men's shorts Björn Borg Essential Shorts - Black

Men's shorts
Björn Borg Essential Shorts - Black

31.40€
45.00€
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Available sizes:
XXL
% SALE %
Men's shorts Björn Borg Essential Shorts - Green
Men's shorts Björn Borg Essential Shorts - Green

Men's shorts
Björn Borg Essential Shorts - Green

31.40€
45.00€
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Available sizes:
XL |XXL
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Men's shorts Björn Borg Shorts - Pink
Men's shorts Björn Borg Shorts - Pink

Men's shorts
Björn Borg Shorts - Pink

33.90€
45.00€
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S |M |XXL
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Men's T-shirt Björn Borg Breeze T-Shirt - Multicolor
Men's T-shirt Björn Borg Breeze T-Shirt - Multicolor

Men's T-shirt
Björn Borg Breeze T-Shirt - Multicolor

33.90€
45.00€
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S
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Men's T-shirt Björn Borg Breeze T-Shirt - Green
Men's T-shirt Björn Borg Breeze T-Shirt - Green

Men's T-shirt
Björn Borg Breeze T-Shirt - Green

31.40€
45.00€
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Available sizes:
M
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Men's Polo T-shirt Björn Borg Ace Polo - Blue
Men's Polo T-shirt Björn Borg Ace Polo - Blue

Men's Polo T-shirt
Björn Borg Ace Polo - Blue

41.40€
66.00€
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S |M |XL
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Men's shorts Björn Borg Short Shorts - Black
Men's shorts Björn Borg Short Shorts - Black

Men's shorts
Björn Borg Short Shorts - Black

33.90€
49.00€
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Available sizes:
XXL
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Men's sneakers Björn Borg T2200 CTR M - White
Men's sneakers Björn Borg T2200 CTR M - White

Men's sneakers
Björn Borg T2200 CTR M - White

67.90€
94.00€
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Available sizes:
42 |45 |46
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Men's sneakers Björn Borg T2200 CTR M - White
Men's sneakers Björn Borg T2200 CTR M - White

Men's sneakers
Björn Borg T2200 CTR M - White

67.90€
94.00€
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Available sizes:
46
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Women's sneakers Björn Borg T2200 CAS MET W - White
Women's sneakers Björn Borg T2200 CAS MET W - White

Women's sneakers
Björn Borg T2200 CAS MET W - White

57.90€
94.00€
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36 |37 |38 |41
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Women's sneakers Björn Borg T305 CLS BTM W - White
Women's sneakers Björn Borg T305 CLS BTM W - White

Women's sneakers
Björn Borg T305 CLS BTM W - White

48.40€
78.00€
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Available sizes:
38 |39
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Men's Polo T-shirt Björn Borg Ace Polo - Blue
Men's Polo T-shirt Björn Borg Ace Polo - Blue

Men's Polo T-shirt
Björn Borg Ace Polo - Blue

41.40€
66.00€
Save 37%
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Available sizes:
S
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Men's Polo T-shirt Björn Borg Ace Polo - Purple
Men's Polo T-shirt Björn Borg Ace Polo - Purple

Men's Polo T-shirt
Björn Borg Ace Polo - Purple

41.40€
66.00€
Save 37%
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Available sizes:
S
% SALE %
Men's Polo T-shirt Björn Borg Ace Polo - Blue
Men's Polo T-shirt Björn Borg Ace Polo - Blue

Men's Polo T-shirt
Björn Borg Ace Polo - Blue

41.40€
66.00€
Save 37%
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Available sizes:
S
% SALE %
Men's T-shirt Björn Borg Breeze T-Shirt - Blue
Men's T-shirt Björn Borg Breeze T-Shirt - Blue

Men's T-shirt
Björn Borg Breeze T-Shirt - Blue

28.90€
45.00€
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Available sizes:
S
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Men's T-shirt Björn Borg Graphic T-shirt - Purple
Men's T-shirt Björn Borg Graphic T-shirt - Purple

Men's T-shirt
Björn Borg Graphic T-shirt - Purple

24.40€
33.00€
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Available sizes:
S |M
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Men's T-shirt Björn Borg Graphic T-shirt - Blue
Men's T-shirt Björn Borg Graphic T-shirt - Blue

Men's T-shirt
Björn Borg Graphic T-shirt - Blue

24.40€
33.00€
Save 26%
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Available sizes:
S |M
% SALE %
Men's shorts Björn Borg Ace 9' Shorts - Blue
Men's shorts Björn Borg Ace 9' Shorts - Blue

Men's shorts
Björn Borg Ace 9' Shorts - Blue

33.90€
57.00€
Save 41%
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Available sizes:
XXL
% SALE %
Men's shorts Björn Borg Short Shorts - Purple
Men's shorts Björn Borg Short Shorts - Purple

Men's shorts
Björn Borg Short Shorts - Purple

33.90€
49.00€
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Available sizes:
S |XL
% SALE %
Men's Jumper Björn Borg Ace Track Jacket - Purple
Men's Jumper Björn Borg Ace Track Jacket - Purple

Men's Jumper
Björn Borg Ace Track Jacket - Purple

60.40€
99.00€
Save 39%
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Available sizes:
L |XL |XXL
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Men's Jumper Björn Borg Hoodie - Purple
Men's Jumper Björn Borg Hoodie - Purple

Men's Jumper
Björn Borg Hoodie - Purple

48.40€
78.00€
Save 38%
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Available sizes:
M |XL
% SALE %
Men's Jumper Björn Borg Essential Hoodie - Blue
Men's Jumper Björn Borg Essential Hoodie - Blue

Men's Jumper
Björn Borg Essential Hoodie - Blue

41.40€
66.00€
Save 37%
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Available sizes:
M
% SALE %
Men's Jumper Björn Borg Essential Crew - Black
Men's Jumper Björn Borg Essential Crew - Black

Men's Jumper
Björn Borg Essential Crew - Black

38.90€
57.00€
Save 32%
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Available sizes:
S
% SALE %
Men's Jumper Björn Borg Crew - Purple
Men's Jumper Björn Borg Crew - Purple

Men's Jumper
Björn Borg Crew - Purple

41.40€
66.00€
Save 37%
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Available sizes:
S |M
% SALE %
Men's trousers Björn Borg Logo Pants - Purple
Men's trousers Björn Borg Logo Pants - Purple

Men's trousers
Björn Borg Logo Pants - Purple

50.90€
78.00€
Save 35%
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Available sizes:
M |L |XL
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Men's trousers Björn Borg Logo Pants - Blue
Men's trousers Björn Borg Logo Pants - Blue

Men's trousers
Björn Borg Logo Pants - Blue

48.40€
78.00€
Save 38%
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Available sizes:
XXL
% SALE %
Men's trousers Björn Borg Logo Pants - Blue
Men's trousers Björn Borg Logo Pants - Blue

Men's trousers
Björn Borg Logo Pants - Blue

55.90€
78.00€
Save 28%
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Available sizes:
S |M |L |XL |XXL
8 From 16

History of Björn Borg

Bjorn Borg is a Swedish clothing brand named after Bjorn Borg, considered one of the best tennis players in history and winner of 11 Grand Slam tournaments.

A year after the end of his career, in 1984, the first Bjorn Borg collection was created with Rohdi Heintz as the main designer. The collection was mainly based on sportswear, but an increasingly bolder attitude and a more aggressive approach meant that after a few years the brand also entered the 'underwear world'.

The year 1989 is considered to be the official founding of the Bjorn Borg brand. In addition to the tennis player himself, Anders Arnborger and Louise Hildebeck were also founders. At the time, underwear was regarded solely as a protective garment, and the cut of the vast majority of products was conservative and old-fashioned. Wanting to bring some change and refreshment to the industry, Anders Arnborger began to consider creating the perfect boxer brief.

The designer developed a bold and brilliant underwear concept. This led to the creation of the iconic Bjorn Borg 3201 boxer brief. Initially, the breakthroughs were not met with much interest, but the brand's persistence eventually bore fruit as boxer briefs became an increasingly popular item of men's underwear.

Brand development

The early 1990s is the time of the great boom in high-quality, comfortable underwear. The craze in the Swedish market was a good time to expand into foreign markets. Bjorn Borg underwear thus found its way to Denmark, Norway, Australia, the Netherlands and Belgium.

An important moment in the brand's development was in 2000, when a new colourful underwear line called 'fun' was created. In recent years, it has gone back to its roots and, after returning to Stockholm, began the journey to becoming a top brand when it comes to sports fashion for active people.

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